Market Characterization

To combat climate change, we need to know what we're up against.

We combine our advanced expertise with hands-on field experience, customer insights, and rigorous economic filters to identify the market potential for a range of programs and technologies in all customer sectors.

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Featured stories

Exterior of a building in winter

Rural Michigan cooperatives set the standard for carbon emissions reporting.

Madison, Wisconsin

Inside Chicago's Building Decarbonization Policy Working Group

Image of the Mississippi River flowing between neighborhoods in Iowa and Illinois

The new Align & Activate framework can help transform the residential heat pump market.

May 1, 2024

Align & Activate: The power of state and regional collaboratives to drive market transformation

Several partners have been developing a framework in the Midwest for states to scale the adoption of residential heat pumps within their borders and across the region.
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April 11, 2024

Barriers to advancing efficient fuel switching in Minnesota homes

This project will identify technology and market barriers and opportunities to advance efficient fuel switching in Minnesota single-family homes with low to moderate incomes.
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October 27, 2023

How do we transform the market for air-source heat pumps?

Partners throughout the Midwest are working together to transform the market for air-source heat pumps in this cold-climate region.
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September 25, 2023

Panel upgrades are a key pathway to full electrification

Upgrading panel service to 200A is likely the most cost-effective and simplest way to enable residential electrification in cold climates at this time.
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January 26, 2022

Savings hidden in the code: The limits of energy code as a baseline

What's a simple climate measure that could save 80 million kWh and over 3 million therms without any new regulations? If you could find one, you'd feel like you’d cracked some sort of code.
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