Housing disruption realities, crises, and transformations: are you ready?

Virtually every major industry has experienced, or is in the process of experiencing, massive disruption. Housing has been able to sit on the sidelines with its first-cost dominated business model and uniquely dis-aggregated industry, but not for much longer. That’s because there are three new realities setting the stage for disruption, five crises making disruption an imperative, and four transformations that will drive disruption in an industry totally resistant to change. Within this larger disruption context, high performance homes will play an increasingly critical role that needs to be fully integrated. Will you be ready?